Taking on select projects
130+ stores, platforms, and automated workflows built over 10 years. I find what's holding your system back, fix it properly, and build exactly what your business needs — no shortcuts.
10+
Years
130+
Projects Built
95+
Clients Served
15 minutes. I'll tell you exactly what's holding your site back.
Explore
Trusted by businesses
LA Cosmetics
Simple Pharm
Alumix
HikeTheLand
Maya School
Wine Magician
ETP Laser
SkySecurity
Mor Law
BIU Smart City
Munitech
Rom Suites
Friendship
RSD
Harris / Kliq
Caramel
Nailyy
Jenny Ziv
Reach HaSade
H Meat
LA Cosmetics
Simple Pharm
Alumix
HikeTheLand
Maya School
Wine Magician
ETP Laser
SkySecurity
Mor Law
BIU Smart City
Munitech
Rom Suites
Friendship
RSD
Harris / Kliq
Caramel
Nailyy
Jenny Ziv
Reach HaSade
H Meat
Who I work with
WooCommerce Stores Outgrowing Their Setup
Agencies Needing a Reliable Subcontractor
LMS & Course Platform Builds
Sites With Performance or Structural Problems
WordPress Rebuilds & Complex Integrations
Tech stackWordPressWooCommerceElementorWPMLGA4
Recent Work & Case Studies
A look at the challenges I've solved and the results achieved for my clients.
How I Work
From concept to launch — in four clear steps
01
Discovery & Scope
We review your requirements, reference sites, and business goals. Clear scope means no surprises.
02
Design Collaboration
Working from Figma layouts or building from brand assets — responsive, polished, and on-brand.
03
Development
Clean, performant code. Modular builds that let you phase development at your own pace.
04
Launch & Optimize
Go live with confidence. Performance tuning, SEO, and ongoing support available.
01
Discovery & Scope
We review your requirements, reference sites, and business goals. Clear scope means no surprises.
02
Design Collaboration
Working from Figma layouts or building from brand assets — responsive, polished, and on-brand.
03
Development
Clean, performant code. Modular builds that let you phase development at your own pace.
04
Launch & Optimize
Go live with confidence. Performance tuning, SEO, and ongoing support available.
Why Work With Me?
Straightforward approach, proven results, full ownership
Full Ownership
You own everything — hosting, domain, code, and data. No lock-ins.
Performance First
Optimized for speed, Core Web Vitals, and SEO from day one.
Clean Code
Modular, maintainable builds that grow with your business.
Ongoing Support
Bug fixes, feature expansion, and optimization — always available.
130+ projects across 10+ industries
WooCommerce · LMS · Multilingual · Performance Engineering
“Daniel solved all the problems on my WooCommerce site — even things I hadn't asked about. He goes well beyond what's in the brief.”
Client Reviews
What Clients Say
100% recommended · 15 reviews
Huge thanks for the amazing site you built for my business! From start to finish — excellent service, personal attention, flexibility for my needs, fair and friendly pricing. The result is incredible! I warmly recommend your services.
O
Oran Halimi
Daniel helped me countless times with my site. He's reliable, honest — always charges fairly for the work done. Very fair pricing. I searched for ages for someone like him. Hard to find better. Highly recommended!
M
Maya Glassman
I needed to fix several things on my WooCommerce site that I couldn't manage myself. Daniel solved all the problems, organized everything that needed fixing — even beyond what was asked. Recommended!
M
Matan Hirsch
Daniel walked us through the entire process and created an excellent site. He was attentive, professional, and continued to help with issues even after the contract period. Excellent and recommended!
S
Shay Senior
I started working with Daniel and I'm happy to this day. A person with enormous knowledge who gives of himself, explains clearly until I understand, and is always available with a smile. Truly, thank you so much!
Y
Yaniv Shmuel
Professional and attentive. Did excellent work above and beyond the standard, understanding our unique accessibility needs. Open to changes, learning, and collaborating for the client. Highly recommended!
N
Netanel Yehuda Halevi
Verified Facebook reviews
Services
Business systems architecture, AI automation, and WooCommerce — built to your exact requirements.
Advanced WordPress Development
Stop struggling with slow, heavy themes. I build lightning-fast WordPress sites designed to grow with your business, featuring pixel-perfect design that looks great on any screen.
E-Commerce (WooCommerce)
Turn your store into a sales engine. I build WooCommerce sites that handle complex catalogs, B2B quotes, rule-based pricing, and a checkout experience that just works.
AI Automation & System Integrations
I build the automation layer between your site and your business stack — CRMs, Make, Airtable, marketing tools, whatever you're already using. Every lead, sale, and inquiry goes exactly where it needs to, automatically.
Tools & Technologies
Claude AI
ChatGPT
Cursor
n8n
Midjourney
WordPress
WooCommerce
LearnDash
ACF
WPML
Make.com
Zapier
Airtable
Stripe
Supabase
Next.js
React
TypeScript
Tailwind CSS
Vercel
Cloudflare
Figma
Yoast SEO
Schema Markup
Claude AI
ChatGPT
Cursor
n8n
Midjourney
WordPress
WooCommerce
LearnDash
ACF
WPML
Make.com
Zapier
Airtable
Stripe
Supabase
Next.js
React
TypeScript
Tailwind CSS
Vercel
Cloudflare
Figma
Yoast SEO
Schema Markup
Interactive Tool
Project Scope Estimator
Get an initial direction on the right engagement model. Exact scope is defined in a short architecture call.
This tool uses a deterministic scoring algorithm — not AI. Results are non-binding; exact scope is defined in a call.
What type of project?
Your details are transmitted securely and will never be shared.
In a nutshell
Daniel Mashkov is a Business Systems Architect and AI Automation Expert based in Israel with over 10 years of experience engineering enterprise-grade web systems. He has shipped more than 130 projects for Israeli and international clients across e-commerce, LMS platforms, AI-integrated workflows, and custom business applications.
He specialises in AI-integrated business systems — Claude API and OpenAI Codex automation pipelines, WooCommerce B2B architecture with role-based pricing and quote workflows, large-catalog filtering with FacetWP, and LearnDash LMS platforms with enrollment gating, drip content, and certificate automation.
Core Web Vitals performance remediation is a core service: diagnosing and fixing LCP, CLS, and INP failures on existing WordPress sites built without architectural consideration. A renovation landing page rebuild reduced mobile load time from 6.2 seconds to 1.8 seconds. AI-assisted development tools (Google Antigravity, Cursor) accelerate delivery without cutting corners.
Typical clients are Israeli SMBs and mid-market companies that need custom business systems — not template themes or drag-and-drop page builders. He also works with international agencies as a white-label WordPress, WooCommerce, and AI automation subcontractor under NDA.
He works in English, Hebrew, and Russian. New project inquiries are handled via a structured intake form or a 15-minute diagnostic call.
Ready to build something that actually works?
15 minutes. I'll look at what you have, tell you what's broken, and give you a clear path forward.
15 minutes. No sales script.