Business systems, architected with AI.

I'm an AI Systems Architect. I don't lead with one platform — I pick the right stack for the job and use AI to build and run it. In practice that's e-commerce stores on WooCommerce and Shopify, course platforms, admin panels and CRMs, AI agents and automation, and speeding up WordPress sites — exactly the kind of work that falls through the cracks when it isn't built right the first time. If your store is slow, checkout is glitchy, your products are hard to manage, or you keep fixing the same issues over and over — those are the exact problems I solve. The build process runs on AI-assisted tooling — Claude Code, Cursor — which means faster turnaround and fewer structural problems than a traditional workflow. On top of that, every project gets an automation layer: leads, orders, and events route automatically to your CRM so nothing falls through the cracks.

Website speed is critical for keeping visitors and ranking well on Google. I focus on clean coding right from the start, rather than relying on heavy plugins to speed things up later. I optimize images, use modern caching tools, and clean up the code so your site loads beautifully on any device.

Yes. Full client ownership is a requirement, not a perk. Once the project is complete and paid for, you own 100% of the code, the domain, the hosting environment, and any plugin licenses purchased for your site. You are never locked in.

Yes. I connect WordPress to CRMs, automation platforms, and enterprise tools — Salesforce, Monday.com, Airtable, HubSpot, and Mailchimp. Using Make or Zapier, we automate the data flow so every purchase, form, or event updates your other systems instantly.

Yes — and this is a significant part of what I do. Most sites I work on were built by someone with good intentions but the wrong depth of experience for what the business actually needed. I start with a proper diagnosis before touching anything: identifying root causes, not just symptoms. Then we fix what matters in the right order. See the case studies for real examples of what this looks like.

WordPress is easy enough that almost anyone can build something that looks okay. The difference shows up later — in slow loading, lost sales at checkout, a messy backend, and plugin conflicts that get worse over time. A store that takes 6 seconds to load usually isn't a server problem, it's a structural one. Building the site right from the ground up (or fixing one that wasn't) is exactly what I do. The build workflow is also different — AI coding tools (Claude Code, Cursor) are used throughout, which catches structural problems earlier and allows faster iteration without sacrificing quality. Read more: The Hidden Cost of Cheap WordPress Development.

I offer three flexible options: 1. A fixed-price project for a completely new build. 2. A 'Bank of Hours' you can buy upfront for smaller tasks and improvements. 3. Monthly retainers for businesses that need guaranteed, ongoing support, security updates, and performance monitoring.