Who I work with
WooCommerce Stores Outgrowing Their Setup
Agencies Needing a Reliable Subcontractor
LMS & Course Platform Builds
Sites With Performance or Structural Problems
WordPress Rebuilds & Complex Integrations
Tech stackWordPressWooCommerceElementorWPMLGA4
Trusted by businesses
LA Cosmetics
Simple Pharm
Alumix
HikeTheLand
Maya School
Wine Magician
ETP Laser
SkySecurity
Mor Law
BIU Smart City
Munitech
Rom Suites
Friendship
RSD
Harris / Kliq
Caramel
Nailyy
Jenny Ziv
Reach HaSade
H Meat
LA Cosmetics
Simple Pharm
Alumix
HikeTheLand
Maya School
Wine Magician
ETP Laser
SkySecurity
Mor Law
BIU Smart City
Munitech
Rom Suites
Friendship
RSD
Harris / Kliq
Caramel
Nailyy
Jenny Ziv
Reach HaSade
H Meat
Services
End-to-end WordPress systems tailored to your business goals
WordPress Systems Architecture
Stop struggling with bloated themes. I build modular, lightning-fast WordPress platforms engineered for longevity and scale. Custom post types, advanced taxonomy routing, and pixel-perfect responsive execution.
WooCommerce & B2B Purchasing Workflows
Turn your catalog into a conversion engine. I build WooCommerce stores that handle complex attribute logic, B2B quote workflows, role-based pricing, and frictionless checkout experiences.
Business Automation & Integration
Eliminate manual data entry. Connect your website to your entire business stack with reliable CRM routing, webhook orchestration, and cross-platform automated workflows.
Why Work With Me?
Straightforward approach, proven results, full ownership
Full Ownership
You own everything — hosting, domain, code, and data. No lock-ins.
Performance First
Optimized for speed, Core Web Vitals, and SEO from day one.
Transparent Process
Clear scope, honest pricing, and structured communication throughout.
Clean Code
Modular, maintainable builds that grow with your business.
AI-Assisted Workflow
Using AI tools to accelerate development, reduce repetitive overhead, and deliver faster without compromising code quality.
Multilingual Systems
Bilingual and multilingual WordPress builds with WPML — RTL support, hreflang, and localized content architecture.
Ongoing Support
Bug fixes, feature expansion, and optimization — always available.
10+
Years Experience
130+
Projects Delivered
95+
Happy Clients
Project breakdown
Recent Work & Case Studies
A look at the challenges I've solved and the results achieved for my clients.
130+ projects across 10+ industries
WooCommerce · LMS · Multilingual · Performance Engineering
“Daniel solved all the problems on my WooCommerce site — even things I hadn't asked about. He goes well beyond what's in the brief.”
Want a faster website?
Download my free, step-by-step checklist to speed up your WordPress site.
What Clients Say
Real feedback from business owners I've worked with
100% recommended · 15 reviews on Facebook
How I Work
From concept to launch — in four clear steps
01
Discovery & Scope
We review your requirements, reference sites, and business goals. Clear scope means no surprises.
02
Design Collaboration
Working from Figma layouts or building from brand assets — responsive, polished, and on-brand.
03
Development
Clean, performant code. Modular builds that let you phase development at your own pace.
04
Launch & Optimize
Go live with confidence. Performance tuning, SEO, and ongoing support available.
01
Discovery & Scope
We review your requirements, reference sites, and business goals. Clear scope means no surprises.
02
Design Collaboration
Working from Figma layouts or building from brand assets — responsive, polished, and on-brand.
03
Development
Clean, performant code. Modular builds that let you phase development at your own pace.
04
Launch & Optimize
Go live with confidence. Performance tuning, SEO, and ongoing support available.
Tools & Technologies
WordPress
WooCommerce
Elementor Pro
ACF
LearnDash
WPML
Cloudflare
WP Rocket
Yoast SEO
FacetWP
Schema Markup
Stripe
Airtable
Make
Zapier
Figma
WordPress
WooCommerce
Elementor Pro
ACF
LearnDash
WPML
Cloudflare
WP Rocket
Yoast SEO
FacetWP
Schema Markup
Stripe
Airtable
Make
Zapier
Figma
Interactive Tool
Project Scope Estimator
Get an initial direction on the right engagement model. Exact scope is defined in a short architecture call.
This tool uses a deterministic scoring algorithm — not AI. Results are non-binding; exact scope is defined in a call.
What type of project?
Your details are transmitted securely and will never be shared.
Frequently Asked Questions
Common questions about my process, pricing, and how we can work together.
Insights
Technical writing on what actually works
Insights
Will AI Replace Web Developers? What Business Owners Actually Need to Know
AI has made scaffolding faster and cheaper. What it cannot do is diagnose your specific checkout failure, architect your WooCommerce store, or make the judgment calls that turn a website into a revenue channel.
6 min readRead
Insights
Freelancer or Agency: The Honest Answer (From a Freelancer)
Most small businesses default to agencies because "bigger" feels safer. In practice, for a project under £40K, you are usually paying for overhead — not for the senior expertise that closed the deal.
5 min readRead
Insights
The Hidden Cost of "Good Enough" WordPress Development
A 0.1s improvement in mobile load time raises retail conversions 8.4%. Most WordPress issues are structural — and almost never fixed by upgrading hosting.
4 min readRead
Insights
WooCommerce vs Shopify: An Honest Technical Comparison
Neither platform is universally better. The right choice depends on revenue scale, technical capacity, and your actual customisation requirements.
6 min readRead
Insights
WordPress Speed Optimisation: A Technical Field Guide
Diagnose before installing anything. Slow WordPress sites are caused by plugin bloat, missing Redis caching, oversized images, and render-blocking JavaScript — not the hosting plan.
6 min readRead
Ready to Build Something That Works?
A short intro call. No commitment. Just a conversation to see if we're a fit.
15-minute intro. No obligation.