Trusted by businesses
LA Cosmetics
Simple Pharm
Alumix
HikeTheLand
Maya School
Wine Magician
ETP Laser
SkySecurity
Mor Law
BIU Smart City
Munitech
Rom Suites
Friendship
RSD
Harris / Kliq
Caramel
Nailyy
Jenny Ziv
Reach HaSade
H Meat
LA Cosmetics
Simple Pharm
Alumix
HikeTheLand
Maya School
Wine Magician
ETP Laser
SkySecurity
Mor Law
BIU Smart City
Munitech
Rom Suites
Friendship
RSD
Harris / Kliq
Caramel
Nailyy
Jenny Ziv
Reach HaSade
H Meat
Who I work with
WooCommerce Stores Outgrowing Their Setup
Agencies Needing a Reliable Subcontractor
LMS & Course Platform Builds
Sites With Performance or Structural Problems
WordPress Rebuilds & Complex Integrations
Tech stackWordPressWooCommerceElementorWPMLGA4
Recent Work & Case Studies
A look at the challenges I've solved and the results achieved for my clients.
How I Work
From concept to launch — in four clear steps
01
Discovery & Scope
We review your requirements, reference sites, and business goals. Clear scope means no surprises.
02
Design Collaboration
Working from Figma layouts or building from brand assets — responsive, polished, and on-brand.
03
Development
Clean, performant code. Modular builds that let you phase development at your own pace.
04
Launch & Optimize
Go live with confidence. Performance tuning, SEO, and ongoing support available.
01
Discovery & Scope
We review your requirements, reference sites, and business goals. Clear scope means no surprises.
02
Design Collaboration
Working from Figma layouts or building from brand assets — responsive, polished, and on-brand.
03
Development
Clean, performant code. Modular builds that let you phase development at your own pace.
04
Launch & Optimize
Go live with confidence. Performance tuning, SEO, and ongoing support available.
Why Work With Me?
Straightforward approach, proven results, full ownership
Full Ownership
You own everything — hosting, domain, code, and data. No lock-ins.
Performance First
Optimized for speed, Core Web Vitals, and SEO from day one.
Transparent Process
Clear scope, honest pricing, and structured communication throughout.
Clean Code
Modular, maintainable builds that grow with your business.
AI-Assisted Workflow
Using AI tools to accelerate development, reduce repetitive overhead, and deliver faster without compromising code quality.
Multilingual Systems
Bilingual and multilingual WordPress builds with WPML — RTL support, hreflang, and localized content architecture.
Ongoing Support
Bug fixes, feature expansion, and optimization — always available.
130+ projects across 10+ industries
WooCommerce · LMS · Multilingual · Performance Engineering
“Daniel solved all the problems on my WooCommerce site — even things I hadn't asked about. He goes well beyond what's in the brief.”
Client Reviews
What Clients Say
100% recommended · 15 reviews
Huge thanks for the amazing site you built for my business! From start to finish — excellent service, personal attention, flexibility for my needs, fair and friendly pricing. The result is incredible! I warmly recommend your services.
O
Oran Halimi
Daniel helped me countless times with my site. He's reliable, honest — always charges fairly for the work done. Very fair pricing. I searched for ages for someone like him. Hard to find better. Highly recommended!
M
Maya Glassman
I needed to fix several things on my WooCommerce site that I couldn't manage myself. Daniel solved all the problems, organized everything that needed fixing — even beyond what was asked. Recommended!
M
Matan Hirsch
Daniel walked us through the entire process and created an excellent site. He was attentive, professional, and continued to help with issues even after the contract period. Excellent and recommended!
S
Shay Senior
I started working with Daniel and I'm happy to this day. A person with enormous knowledge who gives of himself, explains clearly until I understand, and is always available with a smile. Truly, thank you so much!
Y
Yaniv Shmuel
Professional and attentive. Did excellent work above and beyond the standard, understanding our unique accessibility needs. Open to changes, learning, and collaborating for the client. Highly recommended!
N
Netanel Yehuda Halevi
Verified Facebook reviews
Services
End-to-end WordPress systems tailored to your business goals
WordPress Systems Architecture
Stop struggling with bloated themes. I build modular, lightning-fast WordPress platforms engineered for longevity and scale. Custom post types, advanced taxonomy routing, and pixel-perfect responsive execution.
WooCommerce & B2B Purchasing Workflows
Turn your catalog into a conversion engine. I build WooCommerce stores that handle complex attribute logic, B2B quote workflows, role-based pricing, and frictionless checkout experiences.
Business Automation & Integration
Eliminate manual data entry. Connect your website to your entire business stack with reliable CRM routing, webhook orchestration, and cross-platform automated workflows.
Tools & Technologies
WordPress
WooCommerce
Elementor Pro
ACF
LearnDash
WPML
Cloudflare
WP Rocket
Yoast SEO
FacetWP
Schema Markup
Stripe
Airtable
Make
Zapier
Figma
WordPress
WooCommerce
Elementor Pro
ACF
LearnDash
WPML
Cloudflare
WP Rocket
Yoast SEO
FacetWP
Schema Markup
Stripe
Airtable
Make
Zapier
Figma
Interactive Tool
Project Scope Estimator
Get an initial direction on the right engagement model. Exact scope is defined in a short architecture call.
This tool uses a deterministic scoring algorithm — not AI. Results are non-binding; exact scope is defined in a call.
What type of project?
Your details are transmitted securely and will never be shared.
In a nutshell
Daniel Mashkov is a WordPress and WooCommerce systems developer based in Israel with over 10 years of experience building enterprise-grade web systems. He has shipped more than 130 projects for Israeli and international clients across e-commerce, LMS platforms, and custom business applications.
He specialises in WooCommerce architecture — role-based pricing, B2B quote workflows, large-catalog filtering with FacetWP, and Stripe payment integration — as well as LearnDash LMS platforms with WooCommerce enrollment gating, drip content scheduling, and certificate automation.
Core Web Vitals performance remediation is a primary service: diagnosing and fixing LCP, CLS, and INP failures on existing WordPress sites that were built without architectural consideration. A renovation landing page rebuild reduced mobile load time from 6.2 seconds to 1.8 seconds.
Typical clients are Israeli SMBs and mid-market companies that need custom WordPress engineering — not template themes or drag-and-drop page builders. He also works with international agencies as a white-label WordPress and WooCommerce subcontractor under NDA.
He works in English, Hebrew, and Russian. New project inquiries are handled via a structured intake form or a 15-minute introductory call.
Ready to Build Something That Works?
A short intro call. No commitment. Just a conversation to see if we're a fit.
15-minute intro. No obligation.