B2B e-commerce system built for a professional tools distributor — catalog architecture, role-based pricing, and a quote-based purchasing workflow for trade buyers.
Overview
Client
DR Tools — Israeli distributor of professional tools and industrial equipment
Problem
Needed a scalable WooCommerce system to handle a large product catalog, B2B pricing tiers, and a quote-based purchasing flow. Standard e-commerce UX was insufficient for trade buyers.
Scope
Full WooCommerce build — catalog architecture, role-based pricing, quote request workflow, product filtering, and client-managed catalog updates.
Challenge
- 1,000+ SKUs across multiple product families, each requiring individual attribute mapping and filtering capability
- Trade buyers required quote-based checkout rather than direct cart purchase — standard WooCommerce flow required custom engineering
- Client team needed to manage catalog updates independently without developer dependency
- Product discovery needed to work reliably across large attribute sets without impacting load performance
Solution
Architecture Decisions
Custom WooCommerce taxonomy for product attributes and filtered navigation. Role-based pricing with three buyer tiers: retail, trade, and distributor. Attribute-level filtering via FacetWP with AJAX pagination.
Custom Logic
- Quote request flow bypassing standard WooCommerce checkout for B2B users
- CSV import workflow for client-managed catalog maintenance without developer involvement
- Custom product display templates for attribute-dense catalog pages
Integrations
- FacetWP for attribute-level product filtering with AJAX
- WP Rocket + Cloudflare for caching and performance at catalog scale
- ACF for structured product metadata management
Impact
- Client team manages 1,000+ SKU catalog independently — no developer dependency for catalog work
- Quote-based B2B flow replaced manual phone-based inquiry processing
- Attribute filtering improved product discovery for trade buyers across a dense catalog
- Page load maintained under 2.5s with WP Rocket + Cloudflare despite catalog scale
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