drtools.co.il
B2B e-commerce system built for a professional tools distributor — taxonomy-driven catalog architecture, role-based pricing tiers, and a quote-based purchasing workflow engineered for trade buyers. FacetWP-powered advanced filtering, ACF-structured product data, and Cloudflare-backed infrastructure.
Project Overview
DR Tools is an Israeli industrial tools distributor that required a custom WooCommerce system to handle 1,000+ SKUs across multiple product families, role-based pricing for retail, trade, and distributor buyer tiers, and a quote-request checkout flow bypassing standard WooCommerce cart purchasing for B2B buyers.
Client
DR Tools — Israeli distributor of professional tools and industrial equipment
Problem Statement
Needed a scalable WooCommerce system to handle a large product catalog, B2B pricing tiers, and a quote-based purchasing flow. Standard e-commerce UX was insufficient for trade buyers.
Project Scope
Full WooCommerce build — catalog architecture, role-based pricing, quote request workflow, product filtering, and client-managed catalog updates.
The Challenge
Key constraints: 1,000+ SKUs requiring attribute-level FacetWP filtering, a non-standard B2B quote checkout replacing WooCommerce's default purchase flow, a client-managed CSV import eliminating developer dependency for catalog updates, and sub-2.5s load performance maintained at full catalog scale.
- 1,000+ SKUs across multiple product families, each requiring individual attribute mapping and filtering capability
- Trade buyers required quote-based checkout rather than direct cart purchase — standard WooCommerce flow required custom engineering
- Client team needed to manage catalog updates independently without developer dependency
- Product discovery needed to work reliably across large attribute sets without impacting load performance
The Solution
Custom WooCommerce taxonomy with FacetWP AJAX filtering, three-tier role-based pricing (retail/trade/distributor), a quote-request checkout bypass for B2B users, and a CSV import workflow for client-managed catalog maintenance — paired with WP Rocket and Cloudflare to maintain sub-2.5s load times at 1,000+ SKU scale.
Architecture
Custom WooCommerce taxonomy for product attributes and filtered navigation. Role-based pricing with three buyer tiers: retail, trade, and distributor. Attribute-level filtering via FacetWP with AJAX pagination.
Custom Logic
- Quote request flow bypassing standard WooCommerce checkout for B2B users
- CSV import workflow for client-managed catalog maintenance without developer involvement
- Custom product display templates for attribute-dense catalog pages
Third-Party Integrations
- FacetWP for attribute-level product filtering with AJAX
- WP Rocket + Cloudflare for caching and performance at catalog scale
- ACF for structured product metadata management
Business Impact
Client team independently manages 1,000+ SKUs with zero developer dependency. B2B quote flow replaced manual phone-based inquiry processing. FacetWP filtering improved product discovery across a dense catalog. Page load maintained under 2.5s at catalog scale via WP Rocket and Cloudflare.
Key Performance Metrics
Page Load (Mobile)-69% ↓
7.8s
Before
2.4s
After
Filter Response Time-83% ↓
4.1s
Before
0.7s
After
Bounce Rate-50% ↓
68%
Before
34%
After
- Client team manages 1,000+ SKU catalog independently — no developer dependency for catalog work
- Quote-based B2B flow replaced manual phone-based inquiry processing
- Attribute filtering improved product discovery for trade buyers across a dense catalog
- Page load maintained under 2.5s with WP Rocket + Cloudflare despite catalog scale
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Technology Stack
WordPressWooCommerceFacetWPACFCustom PHPElementor ProWP RocketCloudflare
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