About Me

I'm a Business Systems Architect and AI Automation Expert. For over a decade, I've engineered WooCommerce stores, LMS platforms, and AI-integrated workflows for Israeli and international businesses. I build the systems behind the site — from automated data pipelines to AI agent integrations — not just the pages.

Every project starts with a design review. I work from Figma files when they exist, or build directly from brand assets — and nothing goes to code without client sign-off first. When there's no designer on the project, I use AI prototyping tools to generate working UI mockups from plain-text descriptions before a single line of code is written. AI is part of every layer of how I build. Claude Code and Cursor handle the development process — catching structural problems early and moving faster than a traditional workflow. Claude API and OpenAI Codex power the automation pipelines: agents that route leads, trigger workflows, and connect your site to your business stack automatically. The handoff is always ownership-first: you keep everything — hosting, domains, licenses, code, and data. No lock-in, no dependency on me to make changes. Core stack: WordPress, WooCommerce, custom code, WPML, ACF, LearnDash, Supabase, Cloudflare, Resend, Airtable, Monday.com, Make, and Zapier.

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I believe in absolute client independence — every project is delivered so you retain full control over your hosting, domains, licenses, and data. Whether you need a full project build, hourly consulting, or a monthly retainer for ongoing growth, I partner with you for the long term.