About Me

I'm a WordPress systems developer and integration architect with over a decade of hands-on experience designing e-commerce platforms, LMS pipelines, and automation workflows. My portfolio spans WooCommerce stores — from B2B catalog systems and quote-based purchasing to multilingual RTL deployments — alongside LearnDash-powered learning platforms and CRM integration architectures. I build systems that are modular, maintainable, and built to perform at scale.

I work from Figma layouts when provided, or build directly from brand assets and wireframes — every design gets client sign-off before development starts. When there's no designer on the project, I apply proven UI/UX patterns and responsive best practices to deliver polished, professional results. I integrate AI-assisted development into my workflow — from rapid prototyping to content structuring and automation logic — letting me move faster without cutting corners. My approach is ownership-first: you keep everything — hosting, domains, plugin licenses, code, and data. No lock-ins, no hidden costs. Core stack: WordPress + Elementor Pro, WooCommerce, custom PHP/JS/CSS, WPML, ACF, LearnDash, Cloudflare, and integration pipelines with Airtable, Monday.com, Make, and Zapier.

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I believe in client independence — every project is delivered so you retain full control over your hosting, domains, licenses, and data. I offer project-based builds, hourly dev time, and monthly retainers for ongoing partnership.