About Me
Scalable web systems built for speed, conversion, and architectural clarity

I'm a senior WordPress systems developer and integration architect. For over a decade, I've designed high-converting e-commerce platforms, complex LMS pipelines, and seamless automation workflows. My portfolio spans WooCommerce stores — from B2B catalog systems and quote-based purchasing to multilingual RTL deployments — alongside LearnDash-powered learning platforms and CRM integration architectures. I don't just build websites; I build scalable business assets engineered to perform.
I work from Figma layouts when provided, or build directly from brand assets and wireframes — every design gets client sign-off before development starts. When there's no designer on the project, I apply proven UI/UX patterns and responsive best practices to deliver polished, professional results. I integrate AI-assisted development into my workflow — from rapid prototyping to content structuring and automation logic — letting me move faster without cutting corners. My approach is ownership-first: you keep everything — hosting, domains, plugin licenses, code, and data. No lock-ins, no hidden costs. Core stack: WordPress + Elementor Pro, WooCommerce, custom PHP/JS/CSS, WPML, ACF, LearnDash, Cloudflare, and integration pipelines with Airtable, Monday.com, Make, and Zapier.
I believe in absolute client independence — every project is delivered so you retain full control over your hosting, domains, licenses, and data. Whether you need a full project build, hourly consulting, or a monthly retainer for ongoing growth, I partner with you for the long term.

Three principles behind every line of code and every project decision.
Your hosting, code, licenses, and data remain 100% yours. No vendor lock-ins, no forced retainers.
Accessible, performant, and maintainable builds that don't accumulate technical debt from day one.
AI-augmented workflows let me move faster on every project — without cutting corners on quality.
Years Experience
Working internationally — Israel, EU & US clients supported
Projects Delivered
Happy Clients
This site is a working demo of what I build
danielmashkov.com is built on Next.js 15 with WCAG 2.2 AAA compliance, full Hebrew RTL support, near-100 PageSpeed scores, bilingual hreflang, and AEO-ready structured data. This is not a template — it is a direct example of the build quality I deliver.
From concept to launch — in four clear steps
We review your requirements, reference sites, and business goals. Clear scope means no surprises.
Working from Figma layouts or building from brand assets — responsive, polished, and on-brand.
Clean, performant code. Modular builds that let you phase development at your own pace.
Go live with confidence. Performance tuning, SEO, and ongoing support available.
We review your requirements, reference sites, and business goals. Clear scope means no surprises.
Working from Figma layouts or building from brand assets — responsive, polished, and on-brand.
Clean, performant code. Modular builds that let you phase development at your own pace.
Go live with confidence. Performance tuning, SEO, and ongoing support available.
Tools & Technologies
A short intro call. No commitment. Just a conversation to see if we're a fit.
15-minute intro. No obligation.