Most WordPress problems are structural, not cosmetic. I build sites on a clean architecture — modular, well-documented, and easy to extend — so adding features later doesn't break what's already working.
WooCommerce built to handle complexity — B2B quote workflows, role-based pricing, FacetWP filtering for large catalogs, and checkout flows that convert without breaking when traffic spikes.
LearnDash and WooCommerce built to handle real volume — structured enrollment flows, drip-release content, automated certificate delivery, and subscription billing that doesn't break when students hit it at scale.
I build the automation layer between your site and your business stack — CRMs, Make, Airtable, marketing tools, whatever you're already using. Every lead, sale, and inquiry goes exactly where it needs to, automatically.
Slow load times are almost never a hosting problem — they're a structural one. I find the actual cause, fix it at the root, and deliver Core Web Vitals scores above 90 on sites that were crawling before.
Your system keeps running, your backlog keeps moving. Bug fixes, new features, performance monitoring, and integrations — billed per project, hourly, or on a monthly retainer depending on what your business actually needs.
Professional WordPress development includes custom theme engineering, bespoke plugin development, ACF-based data architecture, WPML multilingual setup, Cloudflare security configuration, and WP Rocket performance optimization. Every project is delivered with full documentation and a client-managed admin dashboard requiring no developer dependency.
WooCommerce development is priced per project based on catalog complexity, payment gateway integrations, and custom engineering scope. B2B stores with role-based pricing, quote workflows, and FacetWP filtering are scoped individually. Use the cost estimator on the homepage for a preliminary estimate.
Yes. LearnDash and Paid Memberships Pro LMS platforms are a core service. Builds include multi-instructor course structures, drip content scheduling, certificate generation, cohort management, and Stripe subscription billing — fully integrated with WooCommerce where e-commerce enrollment flows are required.
After a performance optimization engagement, most WordPress sites achieve LCP below 2.5 seconds, CLS below 0.1, and INP below 200ms — meeting Google Core Web Vitals thresholds. Typical improvements include a 40–70% reduction in Time to First Byte via Cloudflare CDN and WP Rocket cache configuration.
From the Insights
Revenue Impact Tool
Every second above 2s costs 7% of your conversion rate. Adjust the sliders to calculate your monthly revenue at risk.
Your page loads 2.0s above the 2s threshold — each extra second reduces conversions by 7%
₪60,200
at current load speed
₪70,000
optimized to 2s load
₪9,800
14.0% of potential revenue
₪117,600
12-month projection
Estimates based on industry benchmarks (Google / Deloitte 2024). Results may vary.
A battle-tested stack powering 130+ delivered systems
Flexible working arrangements to match your needs
Fixed scope and timeline with clear deliverables. Best for new builds, redesigns, and defined feature sets.
Pay-as-you-go or pre-purchased hour blocks. Ideal for ongoing tweaks, bug fixes, and small features. ₪300/hr for new clients · ₪275/hr for active clients.
Dedicated hours each month for continuous development, support, and priority response times.
It helps to have a clear goal, timeline, and sense of what's currently broken.
Common questions about my process, pricing, and how we can work together.
15 minutes. I'll look at what you have, tell you what's broken, and give you a clear path forward.
15 minutes. No sales script.