danielmashkov.com
Single-page lead-generation site for a Tel Aviv renovation firm — service sections, WebP portfolio gallery, sticky mobile CTA, and Airtable-integrated lead capture with Google Tag Manager conversion tracking.
Project Overview
RenoVit is a Tel Aviv renovation firm with a dated website generating no online leads — high bounce rate, no lead capture outside business hours, 6-second mobile load times, and no social proof above the fold. Required a CRO-optimized single-page site with Airtable-integrated lead capture and Cloudflare CDN.
Client
RenoVit — boutique renovation and interior design firm serving the Tel Aviv metropolitan area
Problem Statement
A dated website with no clear service hierarchy, weak CTAs, and no lead capture mechanism. Inbound inquiries came only through referrals — the site was not converting organic visitors.
Project Scope
Single-page landing site: service sections, portfolio gallery, trust signals, and lead capture form integrated with CRM.
The Challenge
Visitors could not identify the service offering within 5 seconds — high bounce rate. No structured lead capture outside business hours due to calls-only contact model. Uncompressed portfolio images on shared hosting caused 6.2s mobile load times. No social proof visible above the fold to establish trust before visitors scrolled.
- Visitors could not determine within 5 seconds what the firm offered or who it served — bounce rate was high
- No structured way to capture leads outside business hours — calls-only contact model lost night-time inquiries
- Portfolio images were uncompressed and served from a shared host — page load exceeded 6 seconds on mobile
- No social proof visible above the fold — trust had to be built entirely through copy
The Solution
Single-page Elementor Pro WordPress site with clear above-fold value proposition, service grid, and WebP gallery with lazy loading via Cloudflare CDN. WPForms lead capture with real-time Airtable write and email notification to the sales team. Sticky mobile CTA bar activating at 50% scroll depth. GTM conversion tracking to GA4.
Architecture
Single-page WordPress site with Elementor Pro. Clear above-fold value proposition and service grid. Sticky CTA bar on mobile. Optimized WebP gallery with lazy loading and Cloudflare CDN.
Custom Logic
- Lead capture form with instant Airtable write and email notification to the sales team
- Image gallery with category filter (kitchens, bathrooms, living rooms) — no page reload
- Sticky mobile CTA bar that appears after 50% scroll depth to capture engaged visitors
Third-Party Integrations
- Airtable for real-time lead storage and tagging by service interest
- Cloudflare CDN for image delivery and DDoS resilience
- Google Tag Manager for conversion tracking (form submit → GA4 event)
Business Impact
Mobile page load reduced from 6.2s to 1.8s after WebP conversion and CDN implementation. Lead form replaced calls-only model — firm captures inquiries 24/7 without staff involvement. Bounce rate dropped as visitors identified services within seconds of landing. Gallery filter by room type increased average session duration.
Key Performance Metrics
Page Load (Mobile)-71% ↓
6.2s
Before
1.8s
After
Bounce Rate-49% ↓
74%
Before
38%
After
Weekly Online Leads12 ↑
0
Before
12
After
- Page load time reduced from 6.2s to 1.8s on mobile after WebP conversion and CDN implementation
- Lead form replaced calls-only model — firm now captures inquiries 24/7 without staff involvement
- Bounce rate dropped as visitors identified service offering within seconds of landing
- Gallery filter enabled portfolio browsing by room type — increased average session duration
“We went from relying entirely on word-of-mouth to getting consistent online leads every week. The site pays for itself.”
Get the full case study as PDF
Get the Full Case Study PDF
A deep dive into the project — challenges, solution, and results. Free download.
Technology Stack
WordPressElementor ProAirtableCloudflareGoogle Tag ManagerWebPCustom CSS
Need a similar solution for your business?
Ready to Build Something That Works?
A short intro call. No commitment. Just a conversation to see if we're a fit.
15-minute intro. No obligation.