Single-page lead-generation site for a Tel Aviv renovation firm — service sections, WebP portfolio gallery, sticky mobile CTA, and Airtable-integrated lead capture with Google Tag Manager conversion tracking.
Overview
Client
RenoVit — boutique renovation and interior design firm serving the Tel Aviv metropolitan area
Problem
A dated website with no clear service hierarchy, weak CTAs, and no lead capture mechanism. Inbound inquiries came only through referrals — the site was not converting organic visitors.
Scope
Single-page landing site: service sections, portfolio gallery, trust signals, and lead capture form integrated with CRM.
Challenge
- Visitors could not determine within 5 seconds what the firm offered or who it served — bounce rate was high
- No structured way to capture leads outside business hours — calls-only contact model lost night-time inquiries
- Portfolio images were uncompressed and served from a shared host — page load exceeded 6 seconds on mobile
- No social proof visible above the fold — trust had to be built entirely through copy
Solution
Architecture Decisions
Single-page WordPress site with Elementor Pro. Clear above-fold value proposition and service grid. Sticky CTA bar on mobile. Optimized WebP gallery with lazy loading and Cloudflare CDN.
Custom Logic
- Lead capture form with instant Airtable write and email notification to the sales team
- Image gallery with category filter (kitchens, bathrooms, living rooms) — no page reload
- Sticky mobile CTA bar that appears after 50% scroll depth to capture engaged visitors
Integrations
- Airtable for real-time lead storage and tagging by service interest
- Cloudflare CDN for image delivery and DDoS resilience
- Google Tag Manager for conversion tracking (form submit → GA4 event)
Impact
- Page load time reduced from 6.2s to 1.8s on mobile after WebP conversion and CDN implementation
- Lead form replaced calls-only model — firm now captures inquiries 24/7 without staff involvement
- Bounce rate dropped as visitors identified service offering within seconds of landing
- Gallery filter enabled portfolio browsing by room type — increased average session duration
“We went from relying entirely on word-of-mouth to getting consistent online leads every week. The site pays for itself.”
Tech Stack
Let's discuss how a similar system could work for your business.
Ready to Build Something That Works?
A short intro call. No commitment. Just a conversation to see if we're a fit.
15-minute intro. No obligation.