
Performance-engineered media portal with Cloudflare-backed publishing infrastructure, structured Schema.org SEO architecture, WP Rocket caching, and an editorial workflow built for high-traffic multilingual publishing.
Jerusalem Online is an established Hebrew-language news and media portal whose editorial CMS could not handle breaking-news traffic spikes, multimedia publishing at volume, or structured SEO at scale. Required a performance-first WordPress rebuild with Cloudflare CDN architecture, structured data, and editorial workflow tooling.
Client
Jerusalem Online — established Hebrew-language news and media portal
Problem Statement
Editorial team was constrained by an underperforming CMS that couldn't handle traffic spikes, multimedia publishing volume, or structured SEO at scale.
Project Scope
Custom WordPress theme, CDN and caching architecture, structured SEO implementation, editorial tooling, and image delivery pipeline.
Breaking news traffic spikes overwhelmed previous server infrastructure. The editorial team needed daily CMS tools requiring zero developer involvement. SEO goals spanned articles, category archives, author profiles, and tag pages simultaneously. High-volume image publishing required optimization without compromising editorial quality or turnaround speed.
Custom WordPress theme for editorial publishing speed with custom post types for articles, video, and photo galleries. Cloudflare CDN with page-level caching rules to absorb traffic spikes. Structured data markup (NewsArticle, BreadcrumbList schema), WebP lazy-loading pipeline per article, and WP Rocket for server-side cache management.
Architecture
Custom WordPress theme optimized for editorial publishing speed and content hierarchy. Cloudflare CDN with page-level caching rules to absorb traffic spikes. Custom post types for articles, video content, and photo galleries.
Custom Logic
Third-Party Integrations
Editorial team publishes with full scheduling autonomy and zero developer dependency. Cloudflare CDN absorbed breaking news traffic spikes without server-side bottlenecks. Structured SEO markup improved article and category indexability in search results. WebP lazy loading reduced average article page weight and improved Core Web Vitals scores.
Key Performance Metrics
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