jerusalem-online.co.il
Performance-engineered media portal with Cloudflare-backed publishing infrastructure, structured Schema.org SEO architecture, WP Rocket caching, and an editorial workflow built for high-traffic multilingual publishing.
Project Overview
Jerusalem Online is an established Hebrew-language news and media portal whose editorial CMS could not handle breaking-news traffic spikes, multimedia publishing at volume, or structured SEO at scale. Required a performance-first WordPress rebuild with Cloudflare CDN architecture, structured data, and editorial workflow tooling.
Client
Jerusalem Online — established Hebrew-language news and media portal
Problem Statement
Editorial team was constrained by an underperforming CMS that couldn't handle traffic spikes, multimedia publishing volume, or structured SEO at scale.
Project Scope
Custom WordPress theme, CDN and caching architecture, structured SEO implementation, editorial tooling, and image delivery pipeline.
The Challenge
Breaking news traffic spikes overwhelmed previous server infrastructure. The editorial team needed daily CMS tools requiring zero developer involvement. SEO goals spanned articles, category archives, author profiles, and tag pages simultaneously. High-volume image publishing required optimization without compromising editorial quality or turnaround speed.
- Traffic spikes during breaking news cycles overwhelmed previous server infrastructure
- Editorial team needed publishing tools that didn't require developer involvement for daily content management
- SEO goals spanned articles, category archives, author profiles, and tag pages simultaneously
- Image-heavy publishing workflow required optimization without editorial quality trade-offs
The Solution
Custom WordPress theme for editorial publishing speed with custom post types for articles, video, and photo galleries. Cloudflare CDN with page-level caching rules to absorb traffic spikes. Structured data markup (NewsArticle, BreadcrumbList schema), WebP lazy-loading pipeline per article, and WP Rocket for server-side cache management.
Architecture
Custom WordPress theme optimized for editorial publishing speed and content hierarchy. Cloudflare CDN with page-level caching rules to absorb traffic spikes. Custom post types for articles, video content, and photo galleries.
Custom Logic
- Structured data markup (NewsArticle, BreadcrumbList schema) for search engine visibility
- WebP image conversion pipeline with lazy loading per article
- Editorial scheduling and category-based content routing
Third-Party Integrations
- Cloudflare CDN for edge caching and traffic resilience
- WP Rocket for server-side page caching and cache warming
- Yoast SEO for on-page SEO and structured data management
Business Impact
Editorial team publishes with full scheduling autonomy and zero developer dependency. Cloudflare CDN absorbed breaking news traffic spikes without server-side bottlenecks. Structured SEO markup improved article and category indexability in search results. WebP lazy loading reduced average article page weight and improved Core Web Vitals scores.
Key Performance Metrics
Largest Contentful Paint (LCP)-72% ↓
6.5s
Before
1.8s
After
Article Page Weight-74% ↓
3,800KB
Before
980KB
After
Uptime During Traffic Spikes+38% ↑
72%
Before
99%
After
- Editorial team publishes without developer involvement — full content and scheduling autonomy
- CDN layer absorbed breaking news traffic spikes without server-side bottlenecks
- Structured SEO markup improved article and category indexability in search results
- WebP + lazy loading reduced average article page weight and improved Core Web Vitals scores
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Technology Stack
WordPressCloudflareWP RocketYoast SEOSchema MarkupWebPCustom PHP
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