About Me

I’m an AI Systems Architect. Most developers sell you the platform they happen to know — I start from what your business actually needs, pick the right stack, and use AI to build and run it faster than the old way. For over a decade I’ve engineered e-commerce stores on WooCommerce and Shopify, WordPress sites, course platforms, admin panels and CRMs, and AI-integrated workflows for Israeli and international businesses. I find what’s holding a system back, fix it properly, and build exactly what the business needs.

Every project starts with a design review. I work from Figma files when they exist, or build directly from brand assets — and nothing goes to code without client sign-off first. When there's no designer on the project, I use AI prototyping tools to generate working UI mockups from plain-text descriptions before a single line of code is written. AI is part of every layer of how I build. Claude Code and Cursor handle the development process — catching structural problems early and moving faster than a traditional workflow. Claude API and Gemini power the automation pipelines: agents that route leads, trigger workflows, and connect your site to your business stack automatically. The most concrete proof of this is DMonitor — a 28-tool AI agent I built to run my own business operations, from daily lead monitoring to SEO diagnostics, all controlled via plain-language messages. The handoff is always ownership-first: you keep everything — hosting, domains, licenses, code, and data. No lock-in, no dependency on me to make changes. Core stack: WordPress, WooCommerce, custom code, WPML, ACF, LearnDash, Supabase, Cloudflare, Resend, Airtable, Monday.com, Make, and Zapier.