Slow load times are almost never a hosting problem — they're a structural one. I find the actual cause, fix it at the root, and deliver Core Web Vitals scores above 90 on sites that were crawling before.
Your system keeps running, your backlog keeps moving. Bug fixes, new features, performance monitoring, and integrations — billed per project, hourly, or on a monthly retainer depending on what your business actually needs.
Professional WordPress development includes custom theme engineering, bespoke plugin development, ACF-based data architecture, WPML multilingual setup, Cloudflare security configuration, and WP Rocket performance optimization. Every project is delivered with full documentation and a client-managed admin dashboard requiring no developer dependency.
WooCommerce development is priced per project based on catalog complexity, payment gateway integrations, and custom engineering scope. B2B stores with role-based pricing, quote workflows, and FacetWP filtering are scoped individually. Use the cost estimator on the homepage for a preliminary estimate.
Yes. LearnDash and Paid Memberships Pro LMS platforms are a core service. Builds include multi-instructor course structures, drip content scheduling, certificate generation, cohort management, and Stripe subscription billing — fully integrated with WooCommerce where e-commerce enrollment flows are required.
After a performance optimization engagement, most WordPress sites achieve LCP below 2.5 seconds, CLS below 0.1, and INP below 200ms — meeting Google Core Web Vitals thresholds. Typical improvements include a 40–70% reduction in Time to First Byte via Cloudflare CDN and WP Rocket cache configuration.
From the Insights
Revenue Impact Tool
Every second above 2s costs 7% of your conversion rate. Adjust the sliders to calculate your monthly revenue at risk.
Your page loads 2.0s above the 2s threshold — each extra second reduces conversions by 7%
₪60,200
at current load speed
₪70,000
optimized to 2s load
₪9,800
14.0% of potential revenue
₪117,600
12-month projection
Estimates based on industry benchmarks (Google / Deloitte 2024). Results may vary.
A battle-tested stack powering 130+ delivered systems
Flexible working arrangements to match your needs
Fixed scope and timeline with clear deliverables. Best for new builds, redesigns, and defined feature sets.
Pay-as-you-go or pre-purchased hour blocks. Ideal for ongoing tweaks, bug fixes, and small features. ₪300/hr for new clients · ₪275/hr for active clients.
Dedicated hours each month for continuous development, support, and priority response times.
It helps to have a clear goal, timeline, and sense of what's currently broken.
Common questions about my process, pricing, and how we can work together.
I specialize in building WooCommerce stores, course platforms, and speeding up WordPress sites — exactly the kind of work that falls through the cracks when it isn't built right the first time. If your store is slow, checkout is glitchy, your products are hard to manage, or you keep fixing the same issues over and over — those are the exact problems I solve. The build process runs on AI-assisted tooling — Claude Code, Cursor — which means faster turnaround and fewer structural problems than a traditional workflow. On top of that, every project gets an automation layer: leads, orders, and events route automatically to your CRM so nothing falls through the cracks.
Website speed is critical for keeping visitors and ranking well on Google. I focus on clean coding right from the start, rather than relying on heavy plugins to speed things up later. I optimize images, use modern caching tools, and clean up the code so your site loads beautifully on any device.
Yes. Full client ownership is a requirement, not a perk. Once the project is complete and paid for, you own 100% of the code, the domain, the hosting environment, and any plugin licenses purchased for your site. You are never locked in.
Yes. I connect WordPress to CRMs, automation platforms, and enterprise tools — Salesforce, Monday.com, Airtable, HubSpot, and Mailchimp. Using Make or Zapier, we automate the data flow so every purchase, form, or event updates your other systems instantly.
Yes — and this is a significant part of what I do. Most sites I work on were built by someone with good intentions but the wrong depth of experience for what the business actually needed. I start with a proper diagnosis before touching anything: identifying root causes, not just symptoms. Then we fix what matters in the right order. See the case studies for real examples of what this looks like.
WordPress is easy enough that almost anyone can build something that looks okay. The difference shows up later — in slow loading, lost sales at checkout, a messy backend, and plugin conflicts that get worse over time. A store that takes 6 seconds to load usually isn't a server problem, it's a structural one. Building the site right from the ground up (or fixing one that wasn't) is exactly what I do. The build workflow is also different — AI coding tools (Claude Code, Cursor) are used throughout, which catches structural problems earlier and allows faster iteration without sacrificing quality. Read more: The Hidden Cost of Cheap WordPress Development.
I offer three flexible options: 1. A fixed-price project for a completely new build. 2. A 'Bank of Hours' you can buy upfront for smaller tasks and improvements. 3. Monthly retainers for businesses that need guaranteed, ongoing support, security updates, and performance monitoring.
15 minutes. I'll look at what you have, tell you what's broken, and give you a clear path forward.
15 minutes. No sales script.