Articles on WordPress performance, platform selection, and diagnostic-first thinking. No marketing — just analysis.
Insights
Every WordPress horror story has warning signs that were visible before any contract was signed. Here are the eight signals to check before you hand over a deposit.
INP replaced FID as a Core Web Vital in March 2024. Most WordPress sites fail it because of JavaScript-heavy plugins blocking the main thread — not because of slow servers.
LearnDash gives you full ownership and unlimited learners for a flat fee. Teachable and Kajabi take a cut and lock your data. Here is the decision framework — from someone who has built on all three.
AI has made scaffolding faster and cheaper. What it cannot do is diagnose your specific checkout failure, architect your WooCommerce store, or make the judgment calls that turn a website into a revenue channel.
Most small businesses default to agencies because "bigger" feels safer. In practice, for a project under £40K, you are usually paying for overhead — not for the senior expertise that closed the deal.
A 0.1s improvement in mobile load time raises retail conversions 8.4%. Most WordPress issues are structural — and almost never fixed by upgrading hosting.
Neither platform is universally better. The right choice depends on revenue scale, technical capacity, and your actual customisation requirements.
Diagnose before installing anything. Slow WordPress sites are caused by plugin bloat, missing Redis caching, oversized images, and render-blocking JavaScript — not the hosting plan.
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