Overview
Alumix is an Israeli aluminum manufacturer that required a full corporate web presence: a WooCommerce product catalog with configurable alloy and dimension specifications, a WPML bilingual EN/HE site with RTL Hebrew support, a project portfolio gallery demonstrating completed installations, and a quote-request workflow replacing phone-based B2B inquiries.
A manufacturing brand with no digital presence needed a full corporate site: product catalogs with configurable specifications, a project gallery to demonstrate craftsmanship, and a quote-request workflow to replace phone-only inquiries.
Full WordPress build: structured product catalog (WooCommerce), bilingual EN/HE routing (WPML), quote-request workflow, project portfolio gallery, and WCAG-compliant RTL Hebrew layout.
Challenge
Key constraints: WooCommerce attribute taxonomies restructured for technical aluminum specifications; Elementor Pro templates required custom RTL CSS overrides for consistent Hebrew alignment; quote-request flow replaced standard cart checkout for B2B sales model; project gallery needed CPT architecture with filterable categories for trade-buyer credibility.
- Product catalog required configurable specifications (dimensions, alloy grades, finishes) — standard WooCommerce attribute system needed taxonomy restructuring
- Bilingual RTL/LTR layout required careful engineering — Elementor Pro templates needed custom CSS overrides for consistent Hebrew alignment
- Quote-request workflow had to replace direct-add-to-cart purchasing to match B2B sales model
- Project gallery needed to showcase finished installations as credibility proof for trade buyers
Solution
Custom WooCommerce taxonomy for alloy grades, dimensions, and surface finishes. WPML multilingual routing with per-language SEO metadata. Elementor Pro custom templates for product pages and project gallery CPTs. WPForms quote-request pipeline with conditional logic. Automatic Hebrew RTL formatting for technical specification tables.
WooCommerce catalog architecture with custom attribute taxonomies for alloy grades, dimensions, and surface finishes. WPML multilingual routing with RTL Hebrew support and separate SEO metadata per language. Elementor Pro custom templates for product display and project gallery CPTs.
- Quote-request form workflow bypassing WooCommerce checkout — routed to sales team inbox with full product specification
- Project gallery custom post type with filterable category taxonomy (residential, commercial, industrial)
- Automatic Hebrew number formatting and RTL table direction for technical specification tables
- WooCommerce for structured product catalog and specification management
- WPML for full EN/HE bilingual routing with translated product metadata and gallery content
- WPForms for quote-request pipeline with conditional logic based on product selection
Impact
Trade buyers can browse full product specifications and submit digital quote requests, replacing phone-only inquiries. Bilingual RTL/LTR site serves Hebrew and English trade audiences. Project gallery provides installation proof for first-contact buyers. Client team manages catalog and content independently.
- Trade buyers can browse full product specifications and submit quote requests digitally — replacing phone-only inquiry process
- Bilingual RTL/LTR site serves both Hebrew and English-speaking trade audiences without content duplication
- Project gallery demonstrates completed installations — credibility signal for first-contact trade buyers
- Client team manages catalog updates, new projects, and content independently without developer involvement
Quote Requests (monthly, first 3 months)
Product Catalog Coverage
Page Load (Mobile)