drtools.co.il
Built the DR Tools B2B equipment store — role-based pricing by customer type, FacetWP smart filtering, and a custom quote flow for wholesale buyers. See the live store at drtools.co.il.
Project Overview
DR Tools is an Israeli industrial tools distributor that required a custom WooCommerce system to handle 1,000+ SKUs across multiple product families, role-based pricing for retail, trade, and distributor buyer tiers, and a quote-request checkout flow bypassing standard WooCommerce cart purchasing for B2B buyers.
Client
DR Tools — Israeli distributor of professional tools and industrial equipment
Problem Statement
Needed a robust online store to handle a massive product catalog, different pricing for businesses, and a system for requesting quotes instead of direct purchase.
Project Scope
Complete store build — organized product catalog, customer-specific pricing, quote request system, smart product filtering, and an easy way for the client to update products themselves.
The Challenge
Key constraints: 1,000+ SKUs requiring attribute-level FacetWP filtering, a non-standard B2B quote checkout replacing WooCommerce's default purchase flow, a client-managed CSV import eliminating developer dependency for catalog updates, and sub-2.5s load performance maintained at full catalog scale.
- 1,000+ SKUs across multiple product families, each requiring individual attribute mapping and filtering capability
- Trade buyers required quote-based checkout rather than direct cart purchase — standard WooCommerce flow required custom engineering
- Client team needed to manage catalog updates independently without developer dependency
- Product discovery needed to work reliably across large attribute sets without impacting load performance
The Solution
Custom WooCommerce taxonomy with FacetWP AJAX filtering, three-tier role-based pricing (retail/trade/distributor), a quote-request checkout bypass for B2B users, and a CSV import workflow for client-managed catalog maintenance — paired with WP Rocket and Cloudflare to maintain sub-2.5s load times at 1,000+ SKU scale.
Architecture
Custom WooCommerce taxonomy for product attributes and filtered navigation. Role-based pricing with three buyer tiers: retail, trade, and distributor. Attribute-level filtering via FacetWP with AJAX pagination.
Custom Logic
- Quote request flow bypassing standard WooCommerce checkout for B2B users
- CSV import workflow for client-managed catalog maintenance without developer involvement
- Custom product display templates for attribute-dense catalog pages
Third-Party Integrations
- FacetWP for attribute-level product filtering with AJAX
- WP Rocket + Cloudflare for caching and performance at catalog scale
- ACF for structured product metadata management
Business Impact
Client team independently manages 1,000+ SKUs with zero developer dependency. B2B quote flow replaced manual phone-based inquiry processing. FacetWP filtering improved product discovery across a dense catalog. Page load maintained under 2.5s at catalog scale via WP Rocket and Cloudflare.
2.4s
Page Load (Mobile)
0.7s
Filter Response Time
34%
Bounce Rate
Key Performance Metrics
Page Load (Mobile)-69% ↓
7.8s
Before
2.4s
After
Filter Response Time-83% ↓
4.1s
Before
0.7s
After
Bounce Rate-50% ↓
68%
Before
34%
After
- Client team manages 1,000+ SKU catalog independently — no developer dependency for catalog work
- Quote-based B2B flow replaced manual phone-based inquiry processing
- Attribute filtering improved product discovery for trade buyers across a dense catalog
- Page load maintained under 2.5s with WP Rocket + Cloudflare despite catalog scale
Download the full technical analysis (PDF)
Get the Full Case Study PDF
A deep dive into the project — challenges, solution, and results. Free download.
Technology Stack
WordPressWooCommerceFacetWPACFCustom PHPElementor ProWP RocketCloudflare
Want to build something similar?
Ready to build something that actually works?
15 minutes. I'll look at what you have, tell you what's broken, and give you a clear path forward.
15 minutes. No sales script.