Articles on WordPress performance, platform selection, and diagnostic-first thinking. No marketing — just analysis.
Insights
A 0.1s improvement in mobile load time raises retail conversions 8.4%. Most WordPress issues are structural — and almost never fixed by upgrading hosting.
Neither platform is universally better. The right choice depends on revenue scale, technical capacity, and your actual customisation requirements.
Diagnose before installing anything. Slow WordPress sites are caused by plugin bloat, missing Redis caching, oversized images, and render-blocking JavaScript — not the hosting plan.
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