How is the revenue loss calculated?

The calculation uses industry benchmarks from Google and Deloitte research, which show that every second of load time above 2 seconds reduces conversion rates by approximately 7% on average. We apply this linear penalty to your current traffic and average order value to estimate potential revenue at optimal speeds.

What is the "Optimal Speed" threshold?

We use 2 seconds as the optimal threshold, as this is the standard benchmark for high-performing e-commerce and business sites. Beyond 2 seconds, user bounce rates increase significantly and engagement drops.

Can I really recover this lost revenue?

In most cases, yes. Performance optimisation is one of the highest-ROI activities for an established site. By fixing technical bottlenecks (Core Web Vitals, caching, server response times), you can directly lift your effective conversion rate without increasing your marketing spend.

Free Tool

Revenue Impact Tool (ROI)

Calculate exactly how much monthly revenue you are losing due to slow load times. Based on real benchmarks from Google and Deloitte.

Revenue Impact Tool

How Much Is Slow Load Speed Costing You?

Every second above 2s costs 7% of your conversion rate. Adjust the sliders to calculate your monthly revenue at risk.

Your Site Metrics

Monthly Visitors10,000

1,000200,000

Base Conversion Rate2.0%

0.510

Current Page Load Speed4.0s

Average Order Value₪350

101,000

Your page loads 2.0s above the 2s threshold — each extra second reduces conversions by 7%

Revenue Impact

Current Revenue

₪60,200

at current load speed

Potential Revenue

₪70,000

optimized to 2s load

Lost per Month

₪9,800

14.0% of potential revenue

Lost per Year

₪117,600

12-month projection

Effective conversion rate1.72% (was 2.0%)

Fix My Load Speed →

Estimates based on industry benchmarks (Google / Deloitte 2024). Results may vary.

What to do now?

If the data shows significant revenue loss, the first step is a performance audit (Core Web Vitals). I help businesses recover this revenue through deep technical optimisation.

Contact for performance optimization

Frequently Asked Questions

How is the revenue loss calculated?: The calculation uses industry benchmarks from Google and Deloitte research, which show that every second of load time above 2 seconds reduces conversion rates by approximately 7% on average. We apply this linear penalty to your current traffic and average order value to estimate potential revenue at optimal speeds.
What is the "Optimal Speed" threshold?: We use 2 seconds as the optimal threshold, as this is the standard benchmark for high-performing e-commerce and business sites. Beyond 2 seconds, user bounce rates increase significantly and engagement drops.
Can I really recover this lost revenue?: In most cases, yes. Performance optimisation is one of the highest-ROI activities for an established site. By fixing technical bottlenecks (Core Web Vitals, caching, server response times), you can directly lift your effective conversion rate without increasing your marketing spend.

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